Family First Case Study

BACKGROUND

Family First Adolescent Services is a leading adolescent treatment center based in Florida, known for its innovative, non-punitive approach to treating adolescents with complex trauma and other behavioral health issues.

Founded by clinicians Ben Cecil and James McManus, the organization emphasizes a comprehensive, compassionate, and clinically sophisticated treatment model. The center operates ten residential homes, each tailored to specific age groups and treatment needs, providing individualized care to around 60 children.

THE CHALLENGE

Before partnering with TPN.health, Family First faced several challenges:

• Limited Continuing Education (CE) Offerings
• CE Acquisition & Management
• Event Management/Marketing & Execution
• New Opportunities for Lead Generation and Tracking

THE TPN.HEALTH SOLUTION

The Family First and TPN.health partnership addressed these challenges by offering CE accreditation, event planning & marketing support, and a vast network of clinicians to draw new referral leads.

• Time and Resource Savings: By outsourcing the creation of marketing materials and event logistics to TPN.health, Family First saved approximately 25-30% of staff time per event.
• Enhanced Visibility and Lead Generation: TPN.health’s extensive database of 42,000 clinicians provided Family First with access to a broader audience, including new potential partners and referral sources.
• Support for Business Development: The partnership has bolstered Family First’s business development efforts, providing structured opportunities to showcase their clinical expertise and foster connections within the behavioral health community.

NEXT STEPS

• Family First will continue to develop partnerships with regional organizations to build strong educational programming that will feature them as subject matter experts in adolescent treatment.
• Increase the use of TPN.health to identify the “right” type of referral through workshops and trainings.

CONCLUSION

By addressing key challenges in event management and lead generation, TPN.health has enabled Family First to focus on their core mission—providing exceptional care to adolescents and their families.