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The AI-Driven Coach: How Rapid Advances in AI and Digital Coaching Technology are Redefining The Practice of Coaching

1.5 CE Hour
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Over the last three years the coaching profession has been undergoing rapid transformation. The rapid rise of digital coaching platforms along with the near overnight rise of generative AI like ChatGPT has fueled unprecedented transformation in the coaching industry. As these new AI-driven technologies continue to evolve, the nature of coaching and how we define coaching will continue to change in unexpected ways. During the session we will explore the digital coaching landscape, the latest AI-driven technologies and the impact AI is having on coaching as a practice and a profession. Dr. Woodward will also share insights from his newly launched NYU SPS Coaching Innovation Lab as well as samples of the latest AI coachbots.


During the session we will explore the following:

  •  • What is Generative AI and how it is used in coaching
  •  • The coaching technology landscape
  •  • How coachbots are being trained
  •  • The evolving definition of coaching
  •  • The latest coaching tech research from the NYU Coaching Innovation Lab
  •  • Data privacy
  •  • Hopes and fears exercise
  •  • Current and future impact
Target Audience
  • Consulting Psychologists and Coaches
  • Psychologists
Educational Goal

The educational goal of this workshop is to increase knowledge about developments and industry trends in AI and digital coaching technology.

Learning Objectives

At the end of this course, participants will be able to:

  • Summarize the current AI landscape.

  • Describe the continuum of coaching services and a proposed new typology of coaching.

  • Outline 2 or more legal and ethical challenges that have emerged from digital coaching and AI-enabled services around confidentiality and data privacy.

  • Describe 3 or more ways in which the rapid advances in generative AI (i.e. ChatGPT, Bard, Llama) will impact their coaching/consulting practice.

  • Grabmann, C. & Schermuly, C. C. (2020). Coaching with artificial intelligence: Concepts and capabilities. Human Resource Development Review. 20(1) 106-126.

  • Pascal, A., Riordan, B. G., & Sass, M. (2018). The role of technology in coaching. In Handbook of Coaching Psychology (pp. 527-536). Routledge.

  • Steelman, L.A., Kilmer, G., Griffith R.L., & Taylor, J. (2019) The role of feedback in coaching and technology-enabled coaching processes. In L.A. Steelman & J.R. Williams (Eds.), Feedback at Work, Springer.

  • Stoyanov, I. T. (2021) Virtual Coaching Services During the COVID-19 Outbreak. Годишник на Висше училище по телекомуникации и пощи, 12.

  • Terblanche, N. Molyn, J., de Haan, E, Nilsson, O. (2022). Comparing artificial intelligence and human coaching goal attainment efficacy. PLoS ONE. 17(6) 1-17.

  • Terblanche, N. Molyn, J., Williams, K, & Maritz, J. (2022) Performance matters: Students’ perceptions of artificial intelligence coach adaptation factors. Coaching: An International Journal of Theory, Research and Practice.

Psychologists is approved by the American Psychological Association to sponsor continuing education for psychologists. maintains responsibility for this program and its content.

CE Policy
This course is fiscally sponsored by Society for Consulting Psychology (SCP). There may be potential biases or conflicts of interest inherent to this relationship, and it must be disclosed to participants. These conflicts of interest have no bearing on the course content and have been resolved.
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Note: Time designated for waiting room cannot be counted toward CE credit.
Michael Woodward, PhD

Michael “Woody” Woodward, PhD, PCC is a Clinical Assistant Professor of Executive Coaching and Founding Director of the Coaching Innovation Lab at New York University (NYU) School of Professional Studies where he developed and now leads the Master of Science in Executive Coaching and Organizational Consulting program (ECOC). Dr. Woodward serves on the International Coaching Federation (ICF) Thought Leadership Institute Board of Directors where he co-chairs the ICF Taskforce on AI in Coaching.

Dr. Woodward authored the Amazon top selling career book, The YOU Plan, and co-authored The Digital Coaching Revolution. He has appeared on The TODAY Show, LIVE with Kelly, Fox Business and CNN among many others. In practice Dr. Woodward focuses on building leadership capacity and has worked with leaders from Bacardi, SAP, Sugar Foods Corporation, and The Miami Herald among many others. He started his career as an HR consultant for PricewaterhouseCoopers Consulting (PwC) and IBM Global Business Consulting Services. He also served as founding faculty at the Florida International University Center for Leadership and has been an advisor to the EY Entrepreneurial Winning Women program.

Dr. Woody received a bachelor’s in psychology from the University of Miami, a master’s in industrial and organizational psychology from Springfield College, and a PhD in industrial and organizational psychology from Florida International University. Dr. Woody published award-winning research on teamwork titled Cooperation and Competition: The Effects of Team Entrainment and Reward Structure, which earned him an appointment as a Society for Industrial and Organizational Psychology (SIOP) Scholar. 

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