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More than a Logo

Module 3

2 CE Hours

Presented By

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Logos are fun and an important part of the overall process; however, it’s important that your private practice moves beyond just a logo to an overall brand! By this point in the training, you’ve identified some key things for your private practice, now you’ll work to connect the dots and begin establishing deep meaning for your practice. In other words, what will your practice stand for? In this module you will work to identify your ideal client, identify strategies and protections for your brand, engage in money talk and more!

Target Audience
  • Counselors
Educational Goal

In this module, participants will consider the do’s and don’ts of creating a brand as it relates to building a private practice.

Learning Objectives

At the end of this course, participants will be able to:

  • Identify and define their ideal client.

  • Create a mission statement and vision for their private practice.

  • Identify components of a branding kit (colors, logo, practice name, website design) and begin developing.

  • Describe 2 or more effective strategies to safeguard their private practice brand identity and the quality of client services.

Counselors has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 7267. Programs that do not qualify for NBCC credit are clearly identified. is solely responsible for all aspects of the programs.


Course meets the qualifications for hours of continuing education credit for LPCCs as required by the California Board of Behavioral Sciences. is approved by the California Association of Marriage and Family Therapists to sponsor continuing education for LPCCs. maintains responsibility for this program/course and its content.


Trusted Provider Network, LLC is recognized by the New York State Education Department’s State Board for Mental Health Practitioners as an approved provider of continuing education for licensed mental health counselors. #MHC-0220.

CE Policy and this educator have no conflicts of interest and have not received any commercial support for this program or its contents.
  • Waiting Room Opens
  • Course Begins
  • 10 Minute Break
  • Course Ends
Note: Time designated for waiting room, breaks cannot be counted toward CE credit.
PaQuita R. Pullen, Ph.D, LPC-MHSP, NCC

Dr. PaQuita R. Pullen is the owner of Ubuntu Counseling & Wellness, a thriving group private
practice in the Greater Middle TN area. She is a proud Nashville native and two time graduate
of a Trevecca Nazarene University. There she completed her Ph.D. in Clinical Counseling with
an emphasis in Teaching & Supervision and Master’s degree in Clinical Mental Health. She
completed her undergraduate studies at Middle Tennessee State University. Dr. Pullen is also a
board certified counselor through NBCC. In 2019, she obtained her LPC-MHSP license for the
state of Tennessee. In addition to her clinical mental health training, she is a Registered Yoga
Instructor (RYT-200).


Dr. Pullen has worked in several clinical mental health settings including residential treatment
facilities, agencies, school -based and private practice. She has served children, adolescents,
adults and the geriatric population. Additionally, Dr. Pullen has worked in crisis care serving
individuals experiencing active suicidal ideation, homicidal ideation, active psychosis and fleeing domestic violence. She is skilled in working with individuals, couples and groups.
As the owner and CEO of a group private practice, Dr. Pullen aims to create space for the
unseen, unheard, and underestimated.

Dr. Angelia Lomax, LPC-MHSP

Dr. Angelia Lomax, LPC-MHSP earned her Bachelor’s degree in Psychology from Middle
Tennessee State University and her Master’s degree in Mental Health Counseling from Long
Island University. She is currently the Founder and Executive Director of Nurturing Black Minds, a non-profit based in Memphis that is dedicated to providing necessary tools, information and resources to support Black Mental Health. Additionally, she is the CEO of Hakili Health which is geared towards providing corporate mental health consulting and developing organization-specific strategies for reshaping the culture of workplace wellness. Dr. Lomax has served a diverse clientele, providing services for individuals and groups in intensive out-patient programs, university counseling centers, and private practice settings. She takes an eclectic approach to counseling, presenting, and consulting using a combination of techniques and interventions based on the unique needs of clients, clinicians, and communities. Angelia believes that each of us have everything we need inside of us to be fulfilled. Her goal is to empower BIPOC individuals with the tools and information they need to progress towards overall health and well- being.

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