Rise of the Planet of the Neurodivergents: How ADHD Influencers Are Driving Global Change

ADHD has gone viral on social media, creating a global community of influencers dedicated to spreading ADHD awareness and destigmatizing the condition.

On TikTok alone, the #ADHD channel has already reached over 2.5 billion views, with other platforms such as YouTube, Instagram and Reddit not far behind.

As a result, many people are exposed to online content about ADHD, which can vary from helpful advice to potentially harmful misinformation–before they even seek a diagnosis. Recently, a wave of users claimed that social media helped them to ‘detect’ their ADHD after algorithms showed them relatable content about the condition and its symptoms.

This talk will explore how influencers with ADHD created a global impact on increasing ADHD awareness through social media, how the information shared online compares with our scientific understanding of the condition and the potential clinical implications.